Ather Energy, a leading name in the electric vehicle (EV) sector, has taken a significant stride with the launch of its first family-oriented scooter, ‘Rizta.’ Priced competitively at Rs 1,09,999 onwards, this scooter is poised to revolutionize the EV market with its blend of style, performance, and advanced features. In this detailed overview, we delve into the intricacies of ‘Rizta,’ exploring its design, features, performance, safety aspects, pre-booking details, and the backing it enjoys from notable investors.
Design and Features of ‘Rizta’
‘Rizta’ boasts a distinctive curvy design, setting it apart from Ather Energy’s previous models. It prioritizes passenger comfort with larger seating, making it an ideal choice for families. The scooter is available in five appealing dual-tone colors, adding a touch of personalization for buyers. Noteworthy storage solutions include a spacious 34-litre under-seat compartment and a 22-litre ‘frunk,’ ensuring ample space for essentials during rides.
Technology at the Forefront
Ather’s commitment to technological innovation shines through in ‘Rizta.’ The scooter features the latest Stack 6 technology, offering smart eco and zip modes for optimized performance. Smartphone connectivity seamlessly integrates with the scooter, enhancing user experience. The TFT digital instrument console provides a modern and intuitive interface for riders.
Performance and Safety Features
‘Rizta’ promises impressive acceleration and a commendable range, spanning from 105 km to 125 km based on the selected battery pack. Safety remains paramount, with features such as skid control and an emergency stop signal augmenting rider confidence. Ather’s ‘Halo’ connected helmet series, equipped with music, voice calls, and wireless charging capabilities, further enhances safety and convenience.
Pre-booking Details and Market Positioning
Ather Energy strategically positions ‘Rizta’ as a formidable competitor in the EV segment, targeting established electric scooters like TVS iQube and Bajaj Chetak. Pre-bookings are currently open at an introductory price of Rs 999, with deliveries scheduled to commence in July. This launch aligns with Ather Energy’s preparations for its upcoming initial public offering (IPO), reflecting the company’s strong sales growth and operational success.
Investor Confidence and Industry Impact
Founded in 2013 by IIT Madras alumni Tarun Mehta and Swapnil Jain, Ather Energy has garnered substantial investor support, raising over $450 million in funding. Notable investors include HeroMotoCorp, Herald Ventures, InnoVen Capital, NIIF, Caladium Investments, and Sachin Bansal, co-founder of Flipkart and Navi. This robust backing underscores the industry’s confidence in Ather Energy’s vision and potential to reshape the EV landscape in India.
In summary, Ather Energy’s ‘Rizta’ emerges as a game-changer in the EV realm, combining innovation, affordability, and sustainability to offer a compelling choice for eco-conscious consumers and families seeking reliable and futuristic mobility solutions.